Helvetica – The Film

Helvetica – The Film

HelveticaOkay. I just watched this film besides missing it in SF during its nationwide tour. Astounded and refreshed I emerged from this documentary with a new sense of purpose and unity within the trappings that make up the creative arts industry.

I urge you to see this film, whether you read my scathing article on graphic design hacks and hate me or you are someone who truly is truly driven by the desire of innovation and held captive by the way we shape our lives through identity. Helvetica. Rent it. Learn. Take notes and study.

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